Celona
Founded in 2005, Celona Technologies is the global leading provider of business centric application data migration software for organisations across a variety of industries, including telecoms, financial services, utilities, retailing and public sector. The company has developed a suite of purpose built software solutions that enable applications, data, users and processes to be migrated within a zero downtime environment.
Situation
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New CMO at Celona needed to rapidly build market presence and lead generation capability.
Approach
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Build key resources: Web, CRM, Collateral and brand assets Develop key processes to manage marketing programme
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Execute range of campaigns: events, telemarketing, direct marketing.
Result
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Enhanced and formalised Celona image
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Full inbound and outbound web marketing capability
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Suite of data sheets Increased reach of target accounts and roles across Regions and Industries Increased leads and sales opportunities.
"These guys live up to their name and reputation, I needed to deliver a 6 month marketing strategy in 3 months – in under 60 days we ripped and replaced our entire marketing platform and were delivering a comprehensive marketing programme with leads flowing in. The best performance by any marketing team I have managed either in-house or external." Matt Hooper, CMO, Celona
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