Exony
Exony is a leading provider of customer interaction performance management and optimization solutions to global Enterprises & Service Providers who operate Virtual Contact Centers (VCCs).
Situation
- Leadership products in contact centre reporting and management and needed to grow both market presence and importance of their sector
Approach
- Launch new version of product as missing component to fulfilling the virtual call centre promise
Deliverables
- Market strategy, proposition and messaging
- Resources for launch Updated website, presentation, web mailers and marketing content with new proposition
- Augmented salesforce.com ready for campaign
- Launch campaign Co-ordinated Europe & US launch
- Press and analysts in both regions Web mailer campaign Webinars
Result
- Ongoing with significant press coverage, analyst engagements and webinar attendees
"Market Accelerator are quite literally an on-demand marketing department – all the skills you expect to see for a company several times their size, available as and when you need them." Ian Ashby, CEO Exony
