Manpower Software
Manpower Software is the leading workforce optimisation software applications provider for global organisations with large, multi-skilled workforces. With over 17 years’ experience, they ensure customers can match operational demands with workforce supply. Using MAPS, Manpower Software’s workforce optimisation application, organisations can deploy the right people with the right skills, to the right place, at the right time. Founded in 1991, Manpower Software plc is a British public company listed on the UK AIM stock market.
Situation
- A legacy marketing infrastructure was not attracting and engaging prospects.
Approach
- Market strategy programme to deliver strong product positioning
- Revamp of brand and online marketing capability
- Deliverables Market strategy, proposition and messaging Updated website, presentation, web mailers and marketing content with new proposition
- Augmented and website integrated salesforce.com.
Result
- A marketing capability that attracts, engages and converts prospects into leads and pipeline.
