MessageLabs
MessageLabs, now part of Symantec, provides a range of managed services to protect, control, encrypt and archive electronic communications. Listed as a leader in the Gartner Magic Quadrant and many other analyst reports, and with more than 21,000 clients ranging from small business to the Fortune 500 located in more than 100 countries, MessageLabs services are widely recognized as a market leader in the messaging and web security market.
Situation
- MessageLabs shifted the thinking on removing threats from e-mail by setting up the world’s first message security service.
- Rapid success led to ‘MessageLabs-clones’ entering the market.
- MessageLabs had to respond swiftly and effectively.
Approach
- By shifting the stakes higher in terms of capability and execution, MessageLabs redefined the market on their terms
Result
- MessageLabs is the clear market leader in managed e-mail security
"Our target market had become incredible competitive, and was evolving rapidly. Market Accelerator worked closely with us to once again put clear daylight between MessageLabs and our competitors." Stephen Millard, VP Marketing, MessageLabs
