Ontology Systems
Ontology Systems is the software company behind OSS/CADTM, a new semantics-based application that delivers a step change to the way in which service providers can improve Data Alignment, Revenue Assurance and Service Management.
Background to the Ontology Systems and Market Accelerator relationship:
Situation
Radical new and disruptive innovator operating ‘under the radar’ .
Needed to establish a strong market presence and build sales pipeline
Approach
Public launch of the company and Management World 2008
Build marketing infrastructure from scratch
Develop and execute lead generation programme: Events, Telemarketing, Direct Marketing, Webinars and PR
Result
Ontology is becoming recognised and a breakthrough innovator and has new customers and strong sales pipeline
"Ontology's OSS/CAD is a breakthrough product that challenges conventional approaches to managing complex IT systems. Our success relies on many factors, and great marketing leadership and execution is high on the list. Market Accelerator’s skills and experience deliver first class marketing firmly placing us right out there at the heart of our target market."
Benedict Enweani, CEO, Ontology Systems
