Sonaptic
Sonaptic is a world leading provider of advanced micro-acoustic technologies based on more than 12 years of research by Sonaptic’s founders.
Situation
- Sonaptic had several key companies using their unique 3D sound technologies on mobile devices and realised it was time to change their market approach
Approach
- Positioning Sonaptic’s 3D microsound technologies as a single entity (Sonaptic Sound), we targeted the marketing message at the consumers of Sonaptic’s customer products (i.e. mobile phone users) while simultaneously engaging directly with target customers and prospects.
Result
- Sonaptic has engaged with leading mobile network operators, handset manufacturers, platform manufacturers, MP3 device manufacturers and other market leaders – globally.
"With our technologies proven and in use, we knew it was time to broaden our appeal and market reach. Specifically, we needed to heighten our appeal and increase our market presence in Europe and America. We engaged Market Accelerator and they did just that." David Monteith, CEO, Sonaptic
