Tribold
Tribold is the world’s leading provider of Enterprise Product Management (EPM) software specifically developed for Communication Service Providers (CSPs). Tribold 3 is a single, integrated suite of Enterprise Product Management applications that empowers CSPs to put products at the heart of their business.
Situation
- Growth and potential of Tribold outpaced current market proposition and articulation
- Needed to rapidly engage target market to build presence and pipeline.
Approach
- Fully managed marketing service
- Develop Market Strategy
- Build resources
- Execute marketing campaigns.
Deliverables
- Leadership positioning and messaging
- Customer database, new web presence, sales and marketing collateral
- Presence at leading trade shows and conferences
- Sustainable, cost-effective outbound marketing campaigns in Europe and North America.
Result
- Tribold have a strong market presence and awareness
- Sustainable pipeline and pipeline build processes.
"These guys were brilliant. We were flat out in our execution and overnight they turned marketing around to be a driver in the business and not a passenger." Simon Muderack, COO, Tribold
