Direct Marketing
Effective direct marketing builds market presence and sales pipeline. Utilising the marketing database in conjunction with the company website, timely and relevant propositions can be made to prospects to build pipeline.
We plan, build and execute direct marketing campaigns that follow a simple step by step sequence:
- Develop resources (such as web content and web mailer) based on the campaign ‘offer’
- Acquire / identify target prospects and manage in the marketing database
- Execute outbound campaign
- Monitor and assess response to the campaign using web based analytics tools
- Fulfill campaign offer to responding prospects
- Establish direct contact with qualifying prospects using telemarketing
- Manage marketing database to record the success of the campaign
Summary of direct marketing services provided by Market Accelerator:
- Planning and development of all resources and proposition for the campaign
- Execution of the campaign
- Telemarketing and fulfillment
- Database management and reporting
- Campaign analysis and reporting
