Telemarketing
Effective telemarketing reaches prospects engaging them in a meaningful dialogue to build sales pipeline and opportunity. Telemarketing also forms part of direct marketing campaigns and builds attendance at events.
We plan, build and execute telemarketing campaigns using a structured process:
- Build / acquire marketing database with prospects
- Develop the proposition to engage the prospects
- Deliver a direct marketing campaign before initiating telemarketing calls
- Develop engagement strategy and train telemarketing team
- Engage prospects in a value building dialogue
- Review quality and results of prospect conversations throughout campaign
- Regularly report progress and results to clients
Telemarketing services provided by Market Accelerator:
- Lead generation and appointment setting
- Fulfilment and follow up
- Research and proposition testing
- Event support
- Pipeline management
- Database building and cleaning
- Inbound enquiry
- Campaign management, analysis and reporting
